Landscape-scale conservation management - farmer groups
With Marlborough Downs farmer Chris Musgrave, Black Sheep founder Jemma Batten was responsible for the conception, development and management of the original farmer-led landscape scale conservation project under the Nature Improvement Area initiative in 2012. The Marlborough Downs project is still going strong, and Black Sheep consultants now also manage another four farmer-led groups based in the Chalke Valley, Pewsey Vale, on Salisbury Plain, and around Bath.
It is our experience that group ownership of a project, its targets, challenges and achievements, delivered via farmer-led collaboration leads to far greater and more wide-reaching environmental and community benefits. We are confident that the potential for a long term legacy for such projects is significantly higher than for others which rely upon financial incentives rather than personal motivation. We are enormously proud that our approach has now been adopted by over 100 groups across England.